Sign in
PR Arabia is set to host the 14th edition of the National Auto Award in 2026, introducing major structural enhancements to its award categories and nomination criteria. This year’s edition highlights the Kingdom’s commitment to innovation, placing a strong focus on sustainability, electric mobility, and the latest advancements in automotive technology, reflecting the dynamic evolution of the global and local car industry.
Strategic Shift Toward Sustainability & Technology
In line with this evolution, the Organizing Committee has launched new award categories focused on EVs and cutting-edge automotive technologies, while revising or discontinuing several traditional categories that no longer align with today’s market trends.
The update has generated strong momentum across the industry, as dealers and regional offices of top electric vehicle brands quickly submitted their entries to vie for recognition in this rapidly expanding sector.
Institutional Support and Growing Audience
The 2026 edition is supported by:
- National Committee for Automotive Dealers
- Saudi Automobile and Motorcycle Federation
- GB Auto Leasing Finance Company as the Official Partner
The Committee highlighted a notable surge in public interest, with followers of the campaign rising by 39% compared to previous editions, highlighting both the Award’s credibility and its increasing role in educating and engaging the Kingdom’s automotive community.
Automotive Sector Outlook for 2026
Regarding the upcoming edition, Mr. Walid Karanouh, Secretary-General of the National Auto Award, highlighted: “The Saudi automotive market is entering one of its most dynamic phases. We anticipate launching more than 60 new models across various segments in 2026, most of which will be eligible to compete. To ensure the highest standards of credibility and excellence, a panel of distinguished industry experts will be appointed to oversee the final nomination selection process.”
Award Timeline and Key Objectives
Entering its 14th edition, the National Auto Award remains a leading initiative dedicated to driving innovation and raising quality benchmarks within Saudi Arabia’s automotive sector. By promoting healthy competition among dealers, the Award not only improves the overall experience for customers but also reinforces trust and confidence for investors in the market.
The key dates have been set as follows:
- Nomination phase for the new categories in mid-April 2026
- Finalist selection stage in July
- Official closing ceremony and announcement of results in November 2026
With the launch of the new edition, the National Auto Award reaffirms its ongoing commitment to fostering innovation, promoting excellence, and raising competitive standards within the Saudi automotive market. The 14th edition will spotlight the future of the automotive industry, emphasizing sustainability and advanced technologies, solidifying its position as a leading platform celebrating leadership and excellence in the sector. Finally, if you wish to stay updated on all major automotive news, new releases, or the latest developments related to this year’s edition of the Award, visit the Motory's Auto News section.
