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Mohamed Yousuf Naghi Motors announces the official launch of MYNAGHI.SA, a fully integrated digital automotive platform introducing a new, human-first approach to car buying across the Kingdom.
More than a website, MYNAGHI.SA represents a transformation in process, responsiveness, and customer communication, designed around one principle: the customer is the hero, and the car is the context.
A First-of-Its-Kind Automotive Platform in the Kingdom
MYNAGHI.SA is the first platform in Saudi Arabia to offer one of the largest new car availabilities in the Kingdom across multiple leading global brands, all in one unified digital destination.
With nationwide inventory coverage and thousands of new vehicles available, customers can browse real, in-stock vehicles across the Kingdom. Each listing features high-quality, accurate vehicle imagery reflecting the exact model and specifications, ensuring clarity and transparency from the very first interaction.
In addition, the platform integrates real financing products from Saudi Arabia’s leading banks, allowing customers to explore actual financing solutions alongside vehicle selection, simplifying decision-making and reducing uncertainty.
The platform also includes extensive used car stock availability, providing customers with access to certified and approved pre-owned vehicles across the group, further strengthening MYNAGHI.SA as a complete automotive ecosystem.
Advanced AI Product Support
To enhance the customer journey, MYNAGHI.SA introduces advanced AI-powered product support, designed to assist customers in real time with:
- Model comparisons
- Specification explanations
- Feature guidance
- Offer clarification
- Financing information
This AI layer works alongside human digital advisors, ensuring customers receive both instant intelligent assistance and personalized expert consultation when needed.
A New Digital Sales Process Built for Speed & Simplicity
At the core of MYNAGHI.SA is a newly structured Digital Sales Team operating with extended hours and near-immediate response times.
Customers no longer need to wait days for follow-ups. Through a centralized digital sales model, inquiries are handled efficiently and personally ensuring faster engagement, clearer information, and a seamless transition from online discovery to showroom experience.
The platform introduces:
- Near-instant response times during extended operating hours
- Dedicated digital advisors trained across all group brands
- Real-time lead routing and structured follow-up processes
- Transparent communication from first click to final delivery
Communicate Your Way
Recognizing that today’s customers expect flexibility and control, MYNAGHI.SA enables communication through the channel that suits them best:
- Call back requests
- Fully digital reservation directly on the website
Customers can also speak directly with a digital sales advisor by phone, ensuring immediate human support when preferred.
With full dual-language support (Arabic & English), customers can engage comfortably and confidently in the language they prefer. The digital sales team operates with extended working hours every day from 9:00 AM to 11:00 PM, ensuring accessible, responsive support at times that suit customers’ schedules.
Fully Digital Checkout
MYNAGHI.SA introduces a fully digital checkout capability, allowing customers to:
- Reserve vehicles online
- Submit documentation digitally
- Review financing options
- Complete transactions securely
This seamless integration reduces paperwork, shortens processing times, and modernizes the purchasing experience, bringing automotive retail closer to e-commerce standards.
Covering Best Brands, One Unified Platform
MYNAGHI.SA brings together all premium and luxury brands represented by Mohamed Yousuf Naghi Motors, creating one unified automotive destination for customers across the Kingdom.
The group represents leading global brands, including:
BMW, MINI, Rolls-Royce, Jaguar, Land Rover, Genesis, Infiniti, and Lincoln, spanning the premium and luxury segments.
For the first time, customers can seamlessly explore multiple premium and luxury brands, including both new and pre-owned vehicles, within one centralized digital environment designed around choice, transparency, and convenience.
A Roadmap of Continuous Innovation
The launch of MYNAGHI.SA marks the beginning of an extensive development roadmap, with upcoming enhancements including:
- Enhanced AI-driven personalization
- Integrated trade-in valuation tools
- Digital service booking expansion
- Advanced customer dashboards
- End-to-end online approval processes
- Data-driven customer journey optimization
This roadmap ensures the platform will continuously evolve, setting new standards in digital automotive retail across Saudi Arabia.
Human First.. Technology Enabled
The launch of MYNAGHI.SA signals a strategic shift in customer expectations across the Kingdom:
- From transactional to conversational
- From brand-centric to customer-centric
- From delayed responses to real-time engagement
“At MY NAGHI, we believe excellence should be effortless,” said Hans de Visser, CEO of the Luxury Division of Mohamed Yousuf Naghi Motors. “MYNAGHI.SA is more than a website; it is a new way to experience automotive retail in Saudi Arabia. It brings together choice, trust, and technology in one powerful platform designed entirely around our customers.”
Supporting Saudi Arabia’s Digital Transformation
By investing in AI technology, digital infrastructure, extended support hours, integrated financing systems, and continuous innovation, MYNAGHI.SA aligns with Saudi Arabia’s Vision 2030 ambitions, setting a new benchmark for automotive retail excellence in the Kingdom. For more news and detailed reports on various car models, visit Motory Car News section.
