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Samara Land Transportation Services Co., subsidiary of Alturki Holding, has announced a strategic partnership with Raya Holding to establish a fully integrated factory for assembling electric golf carts. This joint project reflects the combination of Samara’s strong local market presence and deep understanding of the Saudi market, with Raya’s manufacturing and investment expertise, through its specialized electric mobility platform in collaboration with its subsidiary, Raya Auto.
Project Objectives and Key Focus Areas
The joint venture will focus on setting up a local assembly plant for electric golf carts, alongside providing a comprehensive after-sales service ecosystem. It will also aim to train and develop human resources to support the hospitality, tourism, construction, and urban development sectors.
Driven by the growing demand for sustainable and efficient mobility solutions in major projects, this partnership will promote the localization of manufacturing and assembly operations, create new job opportunities, and facilitate the transfer of knowledge and advanced technologies, aligning with Saudi Arabia’s economic diversification goals. The project targets the production of more than 3,000 electric golf carts over the next two years.
Executive Statements on the Strategic Partnership
Bader AlShathry, Chairman of Samara Land Transportation Services Company in Saudi Arabia, said: "In this partnership, we are advancing a 'Saudi-assembled' standard that integrates seamless connectivity with best-in-class after-sales support. By prioritizing local assembly and premium service, we aim to deliver a quality-led customer experience that reflects our values and long-term vision."
Ahmed Khalil, Group CEO of Raya Holding, commented: “This partnership with Samara Company, a subsidiary of Alturki Holding, represents an important step in Raya Holding’s regional expansion journey, with four of our portfolio companies now operating in the Kingdom. It reflects our strong belief in cross-regional partnerships that create tangible impact and long-term value, as well as our appreciation for Alturki Holding’s trust in partnering with Raya in Saudi Arabia.
This joint venture reinforces our long-term commitment to the Saudi market and aligns closely with the Kingdom’s Vision 2030 objectives for industrial localization and sustainable economic growth.”
Juan Carlos Azcona, CEO of Samara Land Transportation Services Company in Saudi Arabia, said: "This joint venture with Raya Auto is about shaping the future of mobility in Saudi Arabia. We're committed to bringing cutting-edge, eco-friendly transportation solutions to the Kingdom, and this partnership is a cornerstone of the journey."
Mohamed El-Naggar, CEO of Raya Auto, added: “We are pleased to announce this partnership with Samara, through which we will capitalize on the proven expertise and success we have built in Egypt’s electric mobility sector, from golf carts and e-buses to EV cars, where Raya Auto has pioneered integrated solutions and holds a leading market share.
With this joint venture, we are bringing that same model to Saudi Arabia, combining product excellence, operational expertise, and a full-service approach covering manufacturing, distribution, and aftersales."
This partnership between Samara Land Transportation Services Co. and Raya Holding serves as a prime example of strategic collaboration, combining local expertise with advanced manufacturing capabilities, thereby promoting localization and innovation in electric mobility solutions. The project underscores both companies’ commitment to driving sustainable economic development in the Kingdom, delivering comprehensive solutions that meet the diverse needs of the local and regional markets, with a strong focus on quality and efficiency, in line with the objectives of Vision 2030. Lastly, if you want to keep up with the latest automotive news, visit Motory's Auto News section.
