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In Riyadh’s Boulevard City, OMODA unveiled its highly anticipated event, OMODA Fashion Night, transforming a typical car launch into an immersive brand experience. The evening seamlessly blended advanced technology, haute couture, and a forward-looking vision for mobility.
Around 300 attendees, including prominent media figures and influential voices from the Middle East and around the world, came together to witness a defining milestone in OMODA’s journey across the region.
Technology Takes the Spotlight & Brand Rebirth Begins
Mark Ma, Deputy General Manager of Chery Middle East, delivered a keynote highlighting OMODA’s vision and strategy for the region. He underscored the brand’s commitment to the modern LOHAS community—those who embrace self-expression and blend technology with style—offering a fresh urban mobility option for individuals who value uniqueness and experience.
Guided by this vision, OMODA is steadily developing its smart ecosystem in the Middle East, with plans to introduce IOV (Internet of Vehicles) features and the VPD intelligent driving system in phased stages.
OMODA C7 Officially Lands in the Middle East
As OMODA’s next-generation global Crossover SUV, the OMODA C7 stands as the brand’s flagship, showcasing its holistic progress in design, intelligence, and quality. Aimed at the sophisticated, confident, and quality-conscious urban LOHAS community, it introduces the Neo Crossover SUV concept with a balanced blend of power and elegance.
In design, the OMODA C7 embodies the brand’s “Art in Motion” philosophy. Its sleek, flowing proportions and precise detailing merge innovative aesthetics with luxurious finishes, projecting a confident presence without relying on overtly dramatic elements.
For its smart experience, the C7 focuses on “perceivable and controllable intelligence”, seamlessly integrating a smart cockpit and advanced driving aids. A standout feature, Automated Parking Assist (APA), eases daily driving by leveraging advanced scene recognition and intelligent operational logic, turning technology into a genuine enabler of smoother, more effortless mobility.
OMODA C7 ICE & SHS Versions
ICE Version
The C7 ICE Version is available on two trims; Luxury and Premium:
- Powertrain: 1.6GDI
- Transmission: 7DCT
- Horsepower: 183 HP
- Torque: 275 Nm
- Fuel Consumption: 7.5L/100km (Luxury trim), 8L/100km (Premium trim)
- Price starts from 83,900 SAR
SHS Version
The SHS Version Makes a Powerful Launch with a Pure Electric Range of 108km:
- Powertrain: 1.5T
- Transmission: 1DCT
- Horsepower: 275 HP
- Torque: 365 Nm
- Price starts from 103,900 SAR
Additionally, the showcased OMODA O5 FL, built around the concept “DRIVE TO THE NEXT,” emphasizes cutting-edge design and delivers a comfortable yet efficient urban driving experience.
It caters to Avant-Lohas drivers who value comfort and practicality, while expressing their fashion sense and individuality through their car. Featuring a Sportback coupe profile and blade-inspired mechanical body lines, the O5 FL evokes the feel of a Y3K fashion statement brought to life on the road.
New OMODA O5 Version Stuns the Market
The O5 FL is available in two trims; Comfort and Luxury:
- Powertrain: 1.5T
- Transmission: 6DCT
- Horsepower: 145 HP
- Torque: 210 Nm
- Price starts from 64,900 SAR
Tech Meets the Runway: A Bold Fashion Story
A standout moment of Fashion Night was the seamless fusion of technology and fashion, where models in exclusive OMODA-themed couture shared the runway with the AiMOGA Robot and robotic dogs in a futuristic, boundary-pushing show.
Technology has evolved beyond mere specifications to become a living element of fashion, expressed through design, rhythm, and visual storytelling. OMODA makes this philosophy tangible with “Technology is Tangible, Fashion is Controllable,” positioning technology as a bridge linking people to the lifestyles of the future.
OMODA Launches a New Chapter in the Middle East
Throughout the event, interactive experiences took center stage. Live DJ sets, an immersive technology showcase, and direct guest interactions gave attendees a hands-on glimpse of OMODA’s vision for future mobility, all within a vibrant, design-driven atmosphere.
This Middle East Fashion Night marks a pivotal chapter in OMODA’s global fashion journey. As the brand prepares to serve as a Principal Partner at London Fashion Week 2026, it is bridging automotive design, technological innovation, and cutting-edge fashion in a forward-looking way. From the Middle East to Europe, OMODA is expanding the horizons of its “NEO-FASHION” concept, steadily building momentum toward London Fashion Week and taking its vision of future design and lifestyles to the world stage.
With Saudi Arabia as its strategic hub, OMODA is steadily strengthening its presence in the Middle East. By systematically rolling out smart technologies, expanding its product lineup, and aligning with contemporary fashion trends, the brand is laying a strong foundation for sustainable, long-term growth.
In 2025, Chery Group, the parent company of OMODA & JAECOO, ranked 233rd on the Fortune Global 500, marking the fastest rise among global automakers, while sustaining its position as China’s leading passenger vehicle exporter for 23 consecutive years. Guided by the brand vision “Co-Create A Beautiful Life with Young People,” OMODA aims to become “The World’s Leading Crossover Brand,” whereas JAECOO follows its philosophy “From Classic Beyond Classic” to establish a Global Elegant Off-Road Brand, leveraging dual strategies to create differentiated competitiveness. Finally, if you wish to stay updated on all major automotive news, new releases, or the latest developments related to this year’s edition of the Award, visit the Motory's Auto News section.
