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Rolls-Royce CEO, Torsten Müller-Ötvös, stated that the company is a "frontrunner" in the electric car transition among ultra-luxury brands and that the Saudi market, which is undergoing significant changes, might be the largest market for Rolls-Royce cars in the Middle East.
This Series of Arab News newspapers included an interview with the CEO of Rolls-Royce, he stated that the Saudi Arabia market is actually one of the big important markets in the Middle East for Rolls Royce.
“Saudi obviously is a big market. I see even more potential to come from Saudi in the years to come because the market is currently also opening up and is growing,” said Torsten Müller-Ötvös, citing the royal decree of 2017 that granted Saudi women the right to drive and obtain driving licenses for the first time.
“We see now the first female drivers in our cars in Saudi and for that reason, I foresee we might in a couple of years talk about this being a massive, great market. It might even one day be the number one market in the entire region. Who knows? Potential-wise, it’s possible, but it depends on some other aspects,” he added.
The first electric Rolls-Royce, the Specter, will be available in the Middle East from 2023. “I can tell you Spectre will be a stunning, remarkable Rolls-Royce,” Muller-Otvos said.
A Teased Photo of the upcoming Rolls-Royce EV: 2023 Spectre
The expected price of the specter might start at $350,000 which equivalent to 1,313,960 SAR. “In the Middle East in particular, more women want to drive a Rolls-Royce.” Muller-Otvos said, “I think in the Middle East, we are talking probably 20 percent or so, and that’s quite a good share,” he added.
And by that, we’re sure now that Rolls Royce is planning to expand its market in Saudi Arabia by the next coming years.
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