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Polestar planned its launch during the Super Bowl to capitalize on the media attention it would receive, and it plans to compete with established vehicle firms such as Volkswagen and Tesla in the new electric car market.
Polestar is a relatively new competitor in the sector of electric vehicles, closely associated with Volvo, and provides the first car powered entirely by the Android operating system for automobiles.
Polestar is still a small company compared to firms that have achieved significant progress in the electric vehicle market, even with Volvo's assistance.
Polestar also teased Tesla and Volkswagen with a 30-second teaser that featured photos of the Polestar 2 followed by repeated statements beginning with "No" and other terms implying that the Polestar 2 will be the first in the world of electric cars, rather than the second.
Polestar CEO said that the Super Bowl is a big and exciting event to deliver a message to a massive fan base.
As a result, Polestar begins to prepare for a tough competition that will reflect the reactions of its electric car competitors.
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