Petromin Nissan Rolls Out NRC Next Concept in Saudi Arabia

Jun 11, 2024, 11:23 AM
Petromin Nissan Rolls Out NRC Next Concept in Saudi Arabia

Nissan customers in KSA can anticipate an innovative and superior dealership experience as Nissan KSA and its authorized dealer, Petromin Nissan, finalize the introduction of the "Nissan Retail Concept Next" (NRC Next). This global retail transformation intends to enhance Nissan's standing as a frontrunner in automotive retail, elevating showroom standards and customer service not only within the Kingdom but also across the wider AMIEO region (Africa, Middle East, India, Europe & Oceania).

Having implemented the state-of-the-art NRC Next across all its showrooms, Petromin Nissan has emerged as a stunning brand worldwide. This innovative retail concept empowers the company to maintain and enhance the high standards of sales and after-sales services across all Nissan KSA dealerships. Customers can anticipate exceptional experiences and perfect services.

Highly developed and innovative showrooms

Nissan

The NRC renovation initiative has completely revitalized Petromin Nissan showrooms, turning them into modern venues that reflect Nissan's global brand image. Infused with Japanese design elements, these showrooms now provide a welcoming environment for customers to discover the latest Nissan vehicles in a comfortable setting.  Petromin Nissan's dedication to innovation goes beyond just aesthetics. With NRC Next, digital features seamlessly merge into the physical showroom experience, crafting a distinctive "phygital" (physical and digital) environment.

Anees Salamah, The General manager of Dealership Network Development, Customer Quality, and training, mentioned that: "At Nissan KSA, we can draw on both our global expertise and our deep understanding of local markets. This commitment fuels our innovation and allows us to consistently exceed customer expectations. The upcoming completion of the NRC Next renovations at Petromin Nissan showrooms and at dealerships across the AMIEO region signifies a significant step forward in the transformation of our retail operations. We are proud to collaborate with Petromin Nissan, a key partner in our success, and look forward to unveiling a truly exceptional customer experience." Get to know more about Nissan from here.

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