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The automotive sector in Saudi Arabia is experiencing remarkable growth, and Mohammad Yousuf Naghi Motors (MYNM), the official distributor for Jaguar Land Rover (JLR) in the kingdom, is at the forefront of this transformation. MYNM focuses on customer comfort and trust, while also offering innovative solutions that improve the car buying and selling experience.
A Step Towards the Future: A New Transformation in the Saudi Automotive Market
Mohammad Yousuf Naghi Motors introduced innovative solutions during the holy month of Ramadan, aiming to redefine the standards for buying and selling used cars in the Kingdom. This initiative includes the launch of car exchange programs at showrooms in Riyadh, Jeddah, and Khobar.
The company is committed to streamlining the exchange process and enhancing transparency and efficiency, providing customers with a smooth and easy experience when acquiring new cars.
Rhett Maxwell, Managing Director of Jaguar Land Rover Saudi Arabia at MYNM, set the tone by emphasising the brand’s evolution and growing prominence in the Saudi market.
Saudi Arabia has rapidly ascended in importance for Jaguar Land Rover in the MENA region. When I joined, the market ranked fourth in the Middle East. Today, we are the second-largest distributor, and our goal remains to become the most significant and respected in the region,” Maxwell stated.
He attributed this success to Saudi Arabia’s burgeoning luxury market, driven by increasing disposable income and a shifting demographic landscape. He noted the rising influence of women in the luxury automotive segment, highlighting a growing demand for premium models such as the Land Rover Defender among female buyers—an evolution that speaks volumes about the Kingdom’s progressive transformation.
Collaboration with Mojaz to Enhance Customer Experience
Mohammad Yousuf Naghi Motors continues to prioritize luxury and growth, but customer experience is central to this new initiative. The car exchange program tackles a persistent challenge in the Saudi market by offering a smooth and transparent process. This allows customers to confidently and easily upgrade their vehicles.
In collaboration with Mojaz, a trusted vehicle history and inspection platform, MYNM aims to instill confidence in both buyers and sellers by ensuring fair valuations and eliminating the uncertainties traditionally associated with used car transactions.
Abdulaziz Al Khurayf, Vice President for Business Products at Mojaz, reinforced this vision: “Transparency is critical in the trade-in process. Our role is to provide an unbiased, data-driven assessment of a vehicle’s condition, ensuring customers receive a fair valuation and that transactions are conducted with trust and integrity.”
New Tech to Simplify Car Exchange in the Kingdom
The partnership between Mohamed Yousuf Naghi Motors and Mojaz is set to redefine industry standards by introducing a seamless and customer-focused experience.
By combining expertise and innovation, this collaboration ensures a hassle-free process that prioritizes transparency, convenience, and trust.
“The process is simple. Customers can bring in their current vehicles, undergo a transparent assessment with Mojaz, receive an immediate valuation, and apply it toward their new purchase—without the hassle of selling independently or dealing with unreliable offers,” explained Rhett Maxwell.
Technology enhances the trade-in process by ensuring accuracy, transparency, and customer confidence. Rhett Maxwell noted that MYNM uses advanced inspection technology for precise vehicle assessments.
“When inspecting a Jaguar Land Rover vehicle, we utilize a specialized application that provides detailed specifications, including model, model year, and optional features. This is particularly valuable for customers who may not be the original owners and might be unaware of specific upgrades, such as 23-inch wheels being an added option rather than a standard feature." Maxwell explained.
"Our system ensures that all vehicle details are accurately documented as long as the car has been registered in Saudi Arabia,” Maxwell added.
Technology is crucial in assessing vehicle history by automatically retrieving the full-service record, enhancing its value. Customers also receive Najm report certifications, detailing past incidents. This transparency boosts confidence and underscores MYNM’s commitment to a seamless and trustworthy trade-in experience.
Excellent Service for JLR Customers in Saudi Arabia
Mohammed Marghalani, Regional Manager for the Central Region at JLR, emphasised the significance of this initiative, highlighting its role in simplifying the vehicle trade-in process. He explained that Jaguar Land Rover clients could easily submit a trade-in request online or through the Mohamed Yousuf Naghi customer service call center. The company is committed to streamlining every step of the process to uphold the highest standards of luxury and convenience.
Customers can initiate the trade-in process by providing basic vehicle details, and the more accurate the information, the smoother the preliminary valuation. Once the customer agrees to the initial valuation, an appointment is scheduled with Mojaz for an official vehicle inspection.
This third-party assessment ensures neutrality and transparency, giving customers confidence in their vehicle’s valuation. Following the inspection, a final price is offered, which typically falls within 2-3% of the initial estimate. If the customer accepts, the transaction is completed seamlessly.
Car Exchange Initiative: More Than Just a Ramadan Season!
This initiative, which launched at the beginning of Ramadan, is now available in key Jaguar Land Rover (JLR) showrooms across the Eastern, Central, and Western regions. In select locations, customers can bring their vehicles directly to designated booths for on-the-spot valuations and final pricing during the Holy month.
The trade-in program extends beyond just JLR vehicles—it includes cars from other brands as well, covering models from 2016 to 2025 with mileage under 150,000 kilometers. By offering this broad selection, JLR ensures that each trade-in is handled with efficiency and transparency, further reinforcing its commitment to customer satisfaction.
In addition to showrooms, the service is also available at JLR service centers, offering customers greater accessibility and convenience when looking to upgrade their vehicles with ease.
While the trade-in program was designed to coincide with Ramadan, capitalizing on the season’s spirit of renewal and generosity, Mohammad Yousuf Naghi Motors (MYNM) views it as just the beginning. As Maxwell stated, “This initiative is not confined to Ramadan. It marks the start of an ongoing effort to revolutionize the trade-in culture in Saudi Arabia.”
MYNM's Commitment to Innovative Services and Luxurious Customer Experience
MYNM is dedicated to excellence and is strengthening its leadership in the automotive sector through significant investments in advanced facilities and expansion across the Kingdom. Its bespoke offerings, like the sought-after Tuwaiq Edition Range Rover, reflect a strong understanding of the local market and a commitment to delivering exceptional value.
As MYNM continues its upward trajectory, the partnership with Mojaz serves as a testament to the company’s dedication to innovation, customer satisfaction, and industry leadership. Through initiatives like this, MYNM is not just selling cars—it is shaping the future of automotive retail in Saudi Arabia.
The roundtable discussion served as a valuable platform for exchanging insights and showcasing MYNM's forward-thinking approach. By uniting key industry experts, it underscored the company's commitment to transparency, customer satisfaction, and innovation for a seamless trade-in experience. For more information about the automotive news and reports, you can visit Motory Car News section.
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