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Abdul Latif Jameel Motors, the official distributor of Lexus luxury vehicles in the KSA, organized an official event to mark 35 years of partnership with the Lexus brand, strengthening its ongoing commitment to advancing the luxury mobility sector, as well as delivering the highest standards of quality and excellence in the Kingdom.
The celebration took place alongside the reopening of the Lexus Jeddah Center following comprehensive renovations, aligning it with the latest global Lexus standards. The center highlights redefining the concept of Japanese "Omotenashi" hospitality through distinctive and modern design, personalized services, and advanced technologies, which place the customer at the center of the experience
This update forms part of Lexus’ comprehensive vision to strengthen its presence in the Kingdom, in line with the objectives of Saudi Arabia’s Vision 2030 to develop the mobility sector, enhance the consumer experience, and support economic and social growth.
The ceremony was attended by Mr. Hassan Jameel, Vice Chairman of Abdul Latif Jameel in Saudi Arabia, and Mr. Koji Sato, President of Toyota Motor Corporation, not to mention a number of prominent figures from Abdul Latif Jameel Motors and Lexus Global.
KSA’s Strategic Importance for Luxury Brands
Mr. Koji Sato’s presence reinforced the strategic value of Saudi Arabia as a leading market for the brand, also, it reflected the company’s ongoing commitment to enhancing and developing the customer experience in the region.
Mr. Koji Sato, President and CEO of Toyota Motor Corporation, commmented and said: “Toyota has been fortunate to be part of this history. For us, Saudi Arabia has been more than a market. It has been our home, a home where many of our vehicles have grown stronger and more reliable. The late Abdul Latif Jameel was among the very first to join the Toyota family and place his trust in us. We are deeply grateful for that trust, as well as for the dedication of everyone who has carried it forward through the years. This trust became especially evident when we first launched the Lexus brand in 1989, a time when few believed Toyota could build a luxury car. Yet the late Abdul Latif Jameel believed in us, invested in our future, and stood with us through the challenges. The year 1993 marked the opening of the region’s first large-scale, world-class Lexus facility, even with only a single model to offer. Since then, together, we have built Lexus into what it is today in the Kingdom.”
Speaking about the collaboration behind this success, Hassan Jameel, Vice Chairman, Abdul Latif Jameel, Saudi Arabia, said: “For 35 years, Abdul Latif Jameel Motors has taken extraordinary pride in its strategic collaboration with Lexus, a relationship built on a shared commitment to innovation, quality, and exceptional hospitality. We thank Lexus for their steadfast belief in this market, and we extend our deepest gratitude to our loyal guests, who have made this journey a true success story. We remain committed to providing a luxury mobility ecosystem that is smart, sustainable, and aligned with our guests’ aspirations and Saudi Vision 2030.”
Lexus' Journey in the Kingdom Since 1989
The remarkable partnership between ALJ Motors and Lexus dates back to 1989, when the brand was first launched in the Kingdom. Over the years, Lexus has grown into a symbol of exceptional quality and excellence, and remains the top choice for customers seeking a truly unparalleled luxury driving experience till this day. You can check out more of the latest car news by visiting Motory Cars News section.
