Sign in
On August 9, 2025, Riyadh, Saudi Arabia, hosted a landmark automotive event, "JAECOO DAY", under the theme "GO DISCOVER". The event marked the official launch of the all-new light off-road SUV, JAECOO 5, with its simultaneous release across four key Middle Eastern markets: Saudi Arabia, Kuwait, Qatar, and the UAE.
This milestone underlines JAECOO’s strategic commitment to the region while heralding a new era in the light off-road SUV segment.
Celebrity Spotlight at JAECOO 5 Launch
Renowned Middle Eastern singer and theatre director Bader Faisal AlShuaibi, acting as the regional ambassador for JAECOO 5, brought an engaging and vibrant presence to the event.
A regionally customised edition of JAECOO 5, tailored for local market preferences, was also unveiled. These customisations enhance versatility, demonstrating the brand’s deep understanding of driver needs and highlighting JAECOO 5’s remarkable adaptability.
Showcasing the Full JAECOO Family
From JAECOO 5 to JAECOO 8, the full lineup was presented, showcasing their performance both in daily urban commutes and challenging desert terrains. This display emphasised the brand’s technological expertise, innovation in design, and commitment to delivering high-quality experiences across diverse global markets.
SHS Super Hybrid System: Uniting Power and Efficiency
A dedicated exhibition area highlighted the SHS super hybrid system, composed of three core elements:
- 5th-generation 1.5TDGI hybrid engine
- Stepless super hybrid DHT system for hybrid performance
- High-performance hybrid battery
Working in unison, this system delivers exceptional performance and environmental efficiency. SHS represents JAECOO’s dedication to advanced, eco-friendly mobility solutions ready for the Middle East and beyond.
JAECOO 5: Modern Off-Road Experience
JAECOO 5 is designed for the contemporary driver, blending urban commuting with adventure. Features include:
- Independent suspension system
- 540° panoramic camera
- 600mm wading capability
Following the Human·Vehicle·Life philosophy, JAECOO 5 pioneers lifestyle scenarios in music, camping, and pet-friendly travel. Highlights include:
- Karaoke Mode for immersive in-car entertainment
- Roof platform supporting 75kg, detachable magnetic lights, and camping gear
- TÜV SÜD certified pet-friendly cabin
Global Growth and Sustainable Innovation
The Middle East launch reflects JAECOO and OMODA’s integration of brand, culture, and technology. With strong growth in Europe in 2025, and leadership in the NEV segment using world-class hybrid technology, the brands continue to deliver high-performance, eco-conscious solutions globally.
Pre-Sale and Test Drive Opportunities
The JAECOO 7 SHS will soon begin pre-sale in Saudi Arabia. Customers are invited to visit OMODA & JAECOO showrooms to experience the performance, innovation, and lifestyle these models offer firsthand. For the latest news and updates, visit the Motory Auto News section.
** All image rights reserved to Guide Media
