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to strenthen its leading position across the Middle East auto market, witnessing unprecedented sales growth, thanks to its ongoing commitment to delivering the latest innovations in the auotmative world. As 2024 begins, Ford has excelled in offering models and services that meet customer aspirations, making it the fastest-growing brand in several markets across the region.
Ford's Ynprecedented Sales Growth Across the Middle East
“2024 has been an exceptional year for Ford in the Middle East, with sales having doubled since 2022,” said Ravi Ravichandran, president of Ford Middle East. “This success is due to strong market share gains by our distributors in key countries such as the United Arab Emirates, Kuwait, Bahrain, Qatar and Saudi Arabia.”
The Rapid Expanding Brand in the Kingdom
In fact, Ford is currently the fastest-growing automotive brand in Saudi Arabia. Al Jazirah Vehicles Agencies and Mohammed Yousef Naghi Motors have accounted for 57 percent of Ford’s total business in the Middle East in the first half of the year.
“The strong performance by all our distributors has contributed to Ford achieving record sales in this important region,” Ravichandran added.
Ford's New Innovations and Services in the Saudi Market
Ford’s strong product momentum comes from 15 nameplates sourced from around the world. Highlights of Ford’s new lineup of products and services include:
2025 Mustang Mach-E
The all-electric Mustang Mach-E premiers in the region next year. This performance-focused electric SUV with space for five adults embodies the Mustang legacy, boasting a 0-100 km/h time of 3.3 seconds. Available with two different battery sizes, the Mach-E has an estimated range of 350-450 Km.
“Mustang Mach E represents a landmark moment for us,” said Kay Hart, president of Ford’s International Markets Group. “It’s our first fully electric vehicle for the region and is truly one of the most exciting vehicles Ford has ever produced.”
Mustang Mach-E will join the F-150, Taurus and Ford Territory hybrids, further solidifying Ford's commitment to offering a diverse electrified portfolio.
2025 Territory Hybrid
Territory, Ford’s best-selling nameplate in the Middle East, will arrive electrified in 2025. Available across all trims, the Territory Hybrid will combine the popular SUV's spaciousness, safety features, and convenient design with a fuel-efficient hybrid powertrain, seamlessly blending electric power with the traditional combustion engine for maximized efficiency without compromising performance.
2025 Expedition Tremor
For two decades, customers in the Middle East have bought the full-sized Expedition SUV for its power, capability, convenience, and comfort. The 2025 Expedition takes this legacy even further. Built by off-road experts, it has increased horsepower and torque plus Intelligent 4WD with Terrain Management System and an exclusive Rock Crawl mode. With 33-inch all-terrain tires and 10.6 inches of ground clearance, customers can conquer any terrain – from the deserts of the GCC to the most challenging trail.
Ford Connected Services
Next year Ford will accelerate the launch of Ford Connected Services with the FordPass app first in the UAE, followed by Saudi Arabia.
“FordPass will connect you to your Ford like never before – in a way that puts the ownership experience right in the palm of your hand,” Hart said. “Imagine you're rushing to a meeting or appointment on a scorching summer day. With FordPass, you can remotely start your car and pre-cool the cabin before you even step outside.”
“Customers in today’s increasingly connected world expect personalised treatment from companies. They want solutions that make them feel productive, cared for and special,” Ravichandran said. “That’s why we’re reimagining every single part of a customer’s ownership journey. Everything we’re doing is to empower customers and make their complicated lives simpler and worry-free.”
That means offering convenient services such as online booking, pickup and delivery options in some markets. There’s also Express Service for routine maintenance so customers can get back on the road with minimal disruption to their day.
Ford Dedication to Excellence for Customers in the Middle East
Ford’s commitment also includes establishing a new parts distribution center in the UAE, scheduled to open in January 2025. This new center will allow quicker delivery of parts to distributors, allowing Ford owners to get back on the road more quickly.
“Our lineup of innovative products and services shows just how committed Ford is to our customers, our distributors, our employees and our communities across the Middle East,” Hart said. For more global and local auto news you can visit Motory Car News section.
