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Ford has achieved remarkable success in sales in the Kingdom of Saudi Arabia, delivering an impressive 15% year-on-year growth from 2023 into the first half of 2024. With ambitious aspirations for the future, Ford is on track to achieve even greater accomplishments, with potential expectations of doubling sales in 2024 compared to 2022.
This exceptional performance further solidifies Ford's standing as the 5th largest OEM in the Kingdom, reinforcing the company's leadership in the Saudi automotive sector.
Ford Achieves Record Growth with its Strategic Partners
In light of this remarkable achievement, Ravi Ravichandran, President of Ford Middle East, praised this new success in Saudi Arabia, noting that the achievement was exceptional due to substantial investments from both the public and private sectors and high non-oil growth sectors.
Ravichandran also expressed his gratitude to Ford's distribution partners in the Kingdom, Al-Jazirah Vehicles Agencies Company and Mohamed Yousuf Naghi Motors Company, for their crucial role in achieving record sales for the brand.
Together, they have contributed to 57% of Ford's total business in the Middle East during the first half of the year, earning the brand recognition as the fastest-growing large OEM in the Kingdom.
Ford's Commitment to Enhancing Customer Experience
Ford adopts a customer-centric approach by providing seamless and personalized services that meet individual needs, from purchasing to ongoing maintenance. The "Ford Guest" program helps dealers ensure a superior experience in sales and service, with a commitment to continuous support.
Additionally, available services include convenient online booking, pickup and delivery options, quick maintenance services, and the Vehicle Off Road "VOR" program, which ensures quick repairs and support for vehicles.
These services are further enhanced through the "Ford Dealerview®" platform, improving communication and streamlining transactions between dealers, the brand, and its customers.
These commitments and innovations have contributed to record sales in 2023, with expectations for even greater achievements in 2024.
Auto Excellence: Superior Performance & Remarkable Achievements
In 2023, the automaker achieved outstanding milestones with its leading vehicles. The Taurus experienced a remarkable 77% increase in sales, becoming the 2nd best-selling sedan thanks to its smooth drive, advanced safety features, and spacious interior, making it top choice for families
The Territory also received widespread acclaim, with sales increasing by over 15%, leading the compact SUV segment with its modern design and advanced technologies.
Meanwhile, the Mustang maintained its status as the best sports car in the Kingdom, presenting its 7th generation that combines power and elegance. The brand is also preparing to launch the Mustang GTD, a high-performance variant aiming for over 800 horsepower.
Moreover, the automaker experienced significant growth in the commercial vehicle market, with the Ranger continuing to be the best-selling truck. To view new Ford models, you can visit the new cars section on Motory.
Ongoing Commitment to Saudi Vision 2030
In alignment with its continuous commitment to supporting Saudi Arabia's Vision 2030, the automaker has announced the appointment of Amith Shetty as the KSA Country director, and Talal Al Amri as the new Regional Sales Manager in Saudi Arabia.
These appointments reflect the brand's dedication to supporting its partners and customers and capitalizing on growth opportunities in the automotive industry. Ravi Ravichandran emphasized that these new roles will accelerate the company's growth in Saudi Arabia.
Looking ahead, the brand will focus on leveraging opportunities for demand growth in models like the Ford F-150 and maintaining exceptional performance in sales of models such as the Territory and Everest.
The company will also prioritize enhancing customer service and launching new connectivity services in Saudi Arabia by 2025. For the latest updates on automotive news locally and globally, visit the Motory Cars News section.
