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In an extraordinary fusion of heritage, endurance, and modern engineering, Mohamed Yousuf Naghi Motors, the exclusive Ford distributor in Saudi Arabia’s Western & Southern Regions, has officially partnered with renowned British explorer Rosie Stancer as she embarks on one of the most ambitious expeditions across the Saudi desert: "The Incense Route Expedition 2025."
Retracing one of history’s oldest trade passages, Stancer and her team’s three-month, 2,000 km crossing from the Empty Quarter to NEOM will revive the legendary path once travelled by ancient traders, caravans, and civilisations on foot.
Her journey will traverse some of the Kingdom’s most breathtaking and demanding landscapes — from Bisha and Jarrab to Taif, Madinah, Khaybar, and onward to the futuristic horizons of NEOM.
Ford Expedition 2025: Built for Extreme Exploration
At the centre of this bold endeavour stands the All-New Expedition Tremor, Ford’s award-winning nameplate for the best SUV in the Saudi market.
Synonymous with power, resilience, and unshakable reliability, engineered to conquer extreme heat, unforgiving dunes, and rugged terrain, the All-New Expedition serves not only as Stancer’s support vehicle, but also as a statement: exploration & strength.
Support Along the Journey
Rosie Stancer expressed deep appreciation for the partnership, highlighting the "exceptional hospitality and unwavering support" provided by MYNM Ford since her arrival.
With Ford’s service centres and dedicated support teams positioned across the Western and Southern regions, the explorer emphasised that she feels "fully equipped and incredibly confident" as she sets out to challenge the desert elements.
Full mechanical support, technical backing, and route-side assistance ensure that every kilometre of her journey is supported with precision.
Naghi’s Commitment to Exploration
This collaboration reflects MYNM Ford’s commitment to supporting exploratory missions with a vehicle built for them.
The Ford Expedition, with its power, comfort, and adventure-ready capability, is perfectly suited to a journey of this scale, enabling Rosie Stancer and her team to traverse Saudi Arabia’s diverse landscapes while sharing the Kingdom’s rich heritage with the world.
More than a journey, The Incense Route 2025 stands as a cross-cultural bridge, where ancient trade pathways meet modern innovation, and where the legendary endurance of the past is powered by the engineering excellence of today. For more news and detailed reports on various car models, visit Motory Car News section.
** All image rights reserved to Ford Naghi
