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Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in KSA, has announced its participation at the Jeddah Motor Show, which is taking place at the Jeddah Superdome between 29 October & 2 November 2024.
The Jeddah Motor Show is Saudi Arabia’s leading automotive eventthat attracts distributors, manufacturers, automotive enthusiasts, industry experts, and guests from all over the region. The event features the latest models, advanced technology, and upcoming trends in the automotive industry.
Abdul Latif Jameel Motors is poised to highlight its commitment to automotive excellence with an interactive booth design captured by the title “My Tomorrow”, featuring the Toyota Zone and Jameel Motorsport Zone. “My Tomorrow” honors the accomplishments of young Saudis., highlighting their stories and aspirations, and focusing on their achievements as a valued partner of the company. This initiative reflects a deep philosophy centered on the drivers' dreams, ambitions, and lifestyles using a visual style that reflects Saudi culture and appeals to the new generation.
The Toyota Zone will explain the “Beyond Zero” initiative, which highlights the company’s commitment to achieving a zero-emission future. Visitors can explore a range of Toyota’s hybrid cars, as well as the the company's multifaceted strategy for achieving carbon neutrality presenting various powertrain options designed to cater to different mobility needs.
Star models such as the Prado and Camry will also be on display, representing the brand’s reputation for durability, reliability, and advanced technology. To enhance the experience even more, the zone will include dedicated family activities, providing engaging and interactive moments for visitors of all ages.
On the other side, the Jameel Motorsport booth will highlight its contributions to the motorsport scene in KSA. This booth will feature snippets from the Saudi Toyota Championship, highlighting Jameel Motorsport’s dedication to fostering and promoting local talent. It also highlights the accomplishments of the GR Saudi Team, featuring their journey and recent achievements. Additionally, this zone will bring attention to Rally Jameel, the region’s first-ever women-only navigational rally, representing a significant milestone in empowering women in motorsports.
To provide a distinct dimension to the experience, a dedicated eSports and gaming area has been set up with racing simulators, offering visitors a hands-on chance to dive into the thrilling world of motorsports. This comes in line with Jameel Motorsport’s efforts to advance the eSports industry in the Kingdom, including its latest strategic partnership with Esports World Cup Foundation.
Munir Khoja, Managing Director of Marketing Communications at Abdul Latif Jameel Motors, stated that: “Our participation at the Jeddah Motor Show reflects our ongoing commitment to delivering excellence, promoting innovation, and empowering communities through pioneering initiatives. It is a platform to showcase our vision for the future of mobility, celebrate Saudi motorsport talent, support the growth of the eSports industry in the Kingdom, and reaffirm our dedication to advancing the automotive industry in the Kingdom. We aim to provide an immersive experience for our guests that reflects our commitment to innovation and excellence while celebrating the spirit of motorsport.”
With a range of engaging experiences, Abdul Latif Jameel Motors aims to inspire visitors to explore new possibilities in mobility and motorsports. From groundbreaking initiatives to supporting the development of Saudi motorsport talent, the company consistently establishes new benchmarks, paving the way for a dynamic and inclusive future in the Kingdom’s automotive sector.
You can explore the new models launched by various brands at the Jeddah Motor Show 2024. To stay updated on everything happening in the automotive world, you can visit the Motory Car News section.
