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A recent study showed that 7 out 10 people in Saudi Arabia are likely to purchase a battery-electric vehicle, which projected a rise of 85% by 2035, indicating substantial growth for BEVs in the country in the next few years.
In China, the likely BEV-purchase intention is nearing 100%, while the growth for pure BEVs declines at 35-43% in the USA & Europe. This is according to AlixPartners' 2024 International Electric Vehicle Consumer-Sentiment Survey.
While the costs and charging are the main concerns worldwide when it comes to choosing an electric vehicle, the respondents in KSA were less concerned with costs in comparison to other countries. Instead, they are more anxious about safety, complexity, and other aftermarket concerns.
The Charging flexibility and electric range are the main reasons for choosing a PHEV over a BEV in the Kingdom. Notably, 93% of those in Saudi Arabia who are likely to consider a BEV are also likely to go for a PHEV as their next car to purchase or lease.
The AlixPartners’ survey also highlights a significant trend in Saudi Arabia’s EV landscape, where Chinese BEV manufacturers are now poised for international expansion following the extensive refinement in their domestic markets.
Noticeably, Saudi consumers have the highest awareness of Chinese BEV brands, with 93% of those who are likely to buy BEVs being aware of at least one Chinese brand, as BYD leads in recognition.
AlixPartners’ survey included 10,000 respondents in ten different markets that make up more than 80% of global BEV sales. The study gauged the interest in BEVs and PHEVs regarding the price sensitivity, awareness, and the consideration of Chinese automaker brands.
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